Arts Management

Cultivating Future Leaders in Arts Management and Administration

The Schreiner University Visual Arts Department offers courses leading to a Bachelor of Arts (BA) degree in Arts Management and Administration. A student will learn the operational fundamentals of arts organizations, while also choosing a specialization in a specific arts area (music, theater, or visual arts). Graduates of this degree are prepared to seek entry level careers in areas such as development and donor relations, marketing, audience development, public relations, artistic programming, volunteer coordination, arts education, and advocacy.

This program will prepare a new generation of engaged managers who, through critical inquiry, creative thinking, and business and communication skills, will support the arts and entertainment industry in a changing global environment. Our program prepares students to combine the tools of business—management, marketing, financial accounting, operations, negotiation—with the tools of community-building—fundraising, development, education, outreach, volunteerism, partnership—to make thriving and vital spaces for arts and culture.

Major in Arts Management and Administration

A Major in Arts Management and Administration consists of the following upper-level courses:

  • ART 3340 – The Art of Texas: Past and Present
  • ART 3360 – Production Facilities Fundamentals
  • ART 4352 – Building Participation in the Arts
  • ART 4397 – Arts Management
  • ART 4398 – Professional Internship in Art
  • BSAD 3310 – Legal Environment of Business
  • BSAD 3320 – Principles of Marketing
  • BSAD 3331 – Principles of Management
  • MGMT 3350 – Organizational Behavior

A disciplinary minor in Arts Management and Administration is available and beneficial to students seeking majors in the visual and performing arts.

Contact


Image/Picture
Marcia McCulley, MFA
Instructor of Art and Design
Communication Design & Arts Management
Directory

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