KERRVILLE, TEXAS— Schreiner University is pleased to announce the appointment of Alan Liebrecht as the new Vice President for Enrollment Management. With a career spanning more than three decades in higher education enrollment and marketing, Liebrecht brings a proven track record of leadership, innovation, and dedication to student success. His expertise and vision will be instrumental in advancing Schreiner’s mission and strategic goals.

Liebrecht most recently served as Vice President of Enrollment, Marketing, and Communications at Texas Wesleyan University. There, he spearheaded initiatives that significantly increased student enrollment, improved retention rates, and elevated the university’s brand recognition.

In his new role at Schreiner, Liebrecht will oversee admissions, financial aid, and student recruitment strategies, as well as marketing and communications efforts to engage prospective students.

“From the first time I stepped foot on the Schreiner University campus, I saw our commitment to providing an outstanding living and learning environment for our students and community,” Liebrecht said. “This special place is enriched by the people who are part of the Mountaineer family, and I am honored to join the campus community and ‘contribute to our bright future.”

Charlie McCormick, the President of Schreiner University, notes that “the University’s enrollment successes over the last several years have positioned us to bring to campus someone with Alan’s skills and expertise – not just to maintain our progress to but propel us forward to new heights.  We look forward to where he will help us go.”

Liebrecht holds a Bachelor of Arts in Psychology from Roanoke College and is currently enrolled in the Master of Science in Organizational Leadership program at Southern New Hampshire University. A passionate advocate for student success, he is committed to fostering a transformative and supportive environment where all students can thrive and achieve their goals.