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The Enrollment Funnel and Social Media Manager, under the direction of the Assistant Vice President of Student Recruitment, will manage communications for all prospective students throughout the admissions funnel from the prospect stage to the newly enrolled student stage. The Manager is responsible for creating marketing automation campaigns leveraging the University’s Customer Relationship Management (CRM) software JRM/Salesforce. The Enrollment Funnel and Social Media Manager will provide day-to-day operational oversight in creating communication campaigns, nurturing email/text communication flows, creating marketing automation, leveraging CRM opportunities, and building out multi-channel campaigns that consider the full journey of a prospective to a newly enrolled student for all student populations. This position will manage digital inquiry generation and cultivation plans to support enrollment targets, including automated email/text campaigns, printed materials and digital advertising support, and admissions-focused social media campaigns.


  • Manage CRM operational process for outbound email and texting nurturing campaigns by establishing processes, best practices and recommending new CRM tactics and features to boost conversion and new student enrollment.
  • Foster collaboration and strong working relationships with key stakeholders within the admission, operations and data management, the marketing departments within the Student Recruitment, Marketing & Communications division, and external marketing partners.
  • Work with the marketing team to execute various campaigns and activities including email, website, social media, print and direct mail.
  • Manage prospect and inquiry vendor relationships. Measure and create reports and dashboards on pertinent admission funnels, campaign metrics, and ROI to communicate outcomes and make recommendations on moving forward to hit defined KPI goals for the admissions office using JRM/Salesforce.
  • Generate, monitor, and manage tasks for admissions counselors and learning community coordinators to ensure that next steps are completed on a timely basis.
  • Manage admissions social media platforms integrated with digital admission recruiting initiatives, including content creation and relevance, monitoring effectiveness, and overall account maintenance.
  • Facilitate effective funnel management by utilizing automation in the JRM database and responding quickly to prospective students and ensuring that follow-up communications are scheduled and completed promptly.
  • Working with the JRM Database Manager, create and manage enrollment communication workflows for student recruitment; and create and manage communication tasks for Admission Counselors.
  • Ensure communication campaigns are executed and documented effectively in   the JRM database and utilize reports to analyze effectiveness of the communication to further enhance future communications.
  • Facilitate creation and distributions of physical mailings and printed materials with internal and external vendors.
  • Occasional overnight travel for meetings, trainings and events is required.
  • Assume added projects, responsibilities or other duties as assigned by the Assistant Vice President for Student Recruitment or the divisional Vice President.
  • Maintain the highest level of confidentiality.


  • Bachelor’s degree in business, communications, marketing, or related field preferred.
  • Computer skills and ability to use Microsoft Office (Excel, Word, Access) Internet, Email, and student information system.
  • Experience in creating and executing marketing strategies, content creation and digital engagement in various mediums including, websites, emails, videos, social, text, direct mail, print, advertisements, and event promotions.  with social media marketing and digital marketing.
  • CRM communications management experience (JRM/Salesforce a plus).
  • Demonstrate the ability to use data, analyze results, identify trends, and develop     strategies.
  • Ability to communicate effectively in writing, editing, and proofreading with a strong focus on attention to detail.
  • Experience in managing multiple projects and perform efficiently in a fast-paced environment with a fluctuating workload and competing priorities.
  • Strong customer services skills. Ability to create good will with university students     and stakeholders.
  • Ability to organize and prioritize daily activities, exercise necessarily follow up, and be detail oriented with minimal supervision.
  • Excellent communication, interpersonal and public relation skills.
  • Self-starter with a positive attitude.
  • High confidentiality level required.
  • Use of sound judgement, maturity, and responsibility.
  • Willing and able to travel.
  • Must have a valid Texas driver’s license, related insurance, and good driving record.
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