Social Media Guidelines
Schreiner University has an active and engaged faculty, staff, and student body, and increasingly we are turning to interactive ways to connect and share information online. The university encourages its faculty, staff, and students to use tools such as social media to advance their work and enhance their own and others’ Schreiner experience. To administer an OFFICIAL Schreiner University social media site, you must have authorization from your department’s vice president.
In an effort to provide guidance to use social media effectively and safely, Schreiner’s Marketing and University Relations Offices have developed the following guidelines.
If you post on behalf of Schreiner University:
Be connected. Contact the Marketing Office for an approved logo, images, and to ensure strategic coordination with other Schreiner sites and content.
Be engaged. Schreiner-connected social media sites that have had no recent posts or interactions don’t reflect well on the University. If your site has lost its mission, champion or luster, please take it down.
Be respectful. As a Schreiner University employee or representative, you should be mindful of the university’s public mission as a forum for thoughtful discussion of diverse ideas. Some online communities can be volatile, but your reputation, and Schreiner’s, are best served when you remain above the fray.
Be responsive. Do your best to reply to questions or comments in a timely and appropriate fashion.
Be transparent. Clearly state your role and goals. Discuss with your supervisor when you are empowered to respond directly to users and when you may need approval.
Respect privacy. Do not identify people without their written consent (the registrar keeps a list of those who have signed a publicity release, which may or may not apply to your use) and do not reveal other personal information about them. What your posters reveal—sometimes unwisely—about themselves is their choice; however, a higher standard governs those who post on behalf of the University.
Be thoughtful. If you have any questions about whether it’s appropriate to write about certain kinds of material, ask your supervisor before you post.
Know the rules. Become familiar with the terms of service and policies of sites and networks in which you participate. Pay attention to updates. If the legal language is hard to follow, follow a respected blogger or two who discuss service changes in their posts.
Keep your personal views separate. Uphold the university’s mission and values in your activities. Don’t include political or personal comments unless your personal views are essential to the approved mission of your site, i.e. student blogs for the Admission Office.
Personal Site Guidelines
Be authentic. Be honest about your identity. In personal posts, you may identify yourself as a Schreiner faculty or staff member, but please be clear that you are sharing your personal views, not representing Schreiner University. Include a disclaimer on your “About Me” page similar to this: “The views expressed on this [blog, Web site, Facebook page] are mine alone and do not necessarily reflect the views of Schreiner University.”
Don’t be a mole. Never pretend to be someone else and post about Schreiner. Tracking tools enable supposedly anonymous posts to be traced back to their authors.
Take the high ground. If you identify your affiliation with Schreiner in your comments, readers will associate you with the university, even with the disclaimer that your views are your own.
Be aware of liability. You are legally liable for what you post on your own site and on the sites of others. Don’t post something that might come back to haunt you.
Don’t use the Schreiner University logo or make endorsements. Do not use the Schreiner logo, athletic logo, or any other Schreiner marks or images on your personal online sites. Do not use Schreiner’s name to promote or endorse any product, cause, or political party or candidate.
Protect your identity. While you want to be honest about yourself, don’t provide personal information that scam artists or identity thieves could use against you. It is a good idea to create a separate e-mail address that is used only with your social media site.
Link back. You are welcome to link back from your site to http://www.schreiner.edu.